Ariat is a footwear and apparel brand that primarily caters to equestrians, farmers, and outdoor enthusiasts. Founded in 1993, Ariat is best known for its durable boots, designed for riding, ranching, and working in rugged environments. The brand is recognized for its commitment to technology and comfort, offering products that combine performance with style. Ariat's products are also popular among hunters, hikers, and anyone needing high-quality outdoor footwear.