Bronson Speed Co. is based in Santa Cruz, California, and was created by NHS Inc., a long-established skateboarding company. The brand was developed to produce skateboard bearings specifically designed for the demands of modern skateboarding. Launched in the mid-2010s, Bronson quickly gained popularity for its innovative bearing technology and durable construction. Their products are used by both amateur and professional skateboarders worldwide. All design and engineering are handled in the U.S., with a focus on performance, speed, and reliability.