Freed of London is a historic British dancewear brand founded in 1929, known for its handcrafted pointe shoes and commitment to traditional shoemaking techniques. Originally catering to elite ballet dancers, the brand has since expanded to offer a full range of dancewear and footwear. Their products include pointe shoes, soft ballet shoes, ballroom dance shoes, leotards, and warm-up clothing. Freed of London primarily serves ballet and ballroom dancers, from students to professionals. Today, the brand is globally recognized for its craftsmanship, customization, and dedication to the performing arts.