Never Compromise is a premium golf equipment brand founded in 1997 by Vikash Sanyal, a former marketing executive with Odyssey Golf. The brand quickly gained recognition for its innovative designs and distinctive black-gray-black color scheme. Never Compromise specializes exclusively in putters, offering a range of models designed to enhance performance and customization. Their product lineup includes the Reserve series, featuring CNC-milled 303 stainless steel putters with interchangeable sole weights and stroke-specific designs. The brand emphasizes a personalized fitting process, allowing golfers to customize aspects such as grip, shaft length, and alignment to suit their individual putting styles.