Santa Cruz Skateboards is an iconic American skateboard brand founded in 1973 by surfers Richard Novak, Doug Haut, and Jay Shuirman in Santa Cruz, California under the parent company NHS, Inc. As the oldest continuously operating skateboard brand, they helped pioneer innovations such as concave deck profiles, urethane wheels with precision bearings, and the Everslick thermoplastic bottom coating. Their product line today includes skateboard decks, complete boards, apparel, accessories, and even expansions into snowboards and surfboards. Best known for their bold graphic style featuring the red dot logo and the legendary “Screaming Hand” artwork by Jim Phillips, Santa Cruz decks and merch are staples in street, park, vert, and cruiser skating.